News

One of the biggest new marketing trends we identified at Above Benchmark was a focus on customer experiences, rather than customer service. More businesses were recognising that personalised and authentic interactions with their customers created a powerful advantage over their competitors who provided

Mystery Shopping is a dynamic, fast-paced and fun industry, which we love. Unfortunately, it also attracts scammers because it’s primarily arranged online, often involves the outlay of money to a third party, and payments are made direct to the shopper’s bank accounts. So

Businesses need to improve their customer experience to increase sales volume. They can’t do that without a strong brand that knows where it stands, where it wants to go, and how to get there. To do that, you need your employees to be authentic brand ambassadors.   Previously, the term “brand ambassador“ referred to someone hired by a business to promote its brand. However, the term has now

Congratulations for thinking about franchising your business, that is the first step. You’re starting with a popular brand that you believe in and want to expand; we’re excited for you and would love to help you achieve your goal! It’s now vital to

It’s already well established that if your business relies on consumers, you need to be surveying them to ensure they are happy and will return… often! Customer Satisfaction Surveys enable you to tap into your greatest source of learning: your current customers. Not

A while back we posted an article about how our team work from home and it was one of our most popular pieces. This was pre-Covid 19 and pre-restrictions, when work from home was for convenience and lifestyle rather than a necessary health