One of the biggest new marketing trends we identified at Above Benchmark was a focus on customer experiences, rather than customer service. More businesses were recognising that personalised and authentic interactions with their customers created a powerful advantage over their competitors who provided forgettable service. However, no one anticipated Covid-19. Its massive blow to the economy, with the necessary restrictions and enforced social distancing, was unexpected. Rather than feeling excited about 2020 and its new trends, people just wished the year to be over already so they could restart.
We should definitely view EOFY as a turning point for 2020; a chance to both adapt and reset. We continually seek to help our clients with this. Most of our clients have added Covid-19 related questions to their Mystery Shopping and Customer Satisfaction surveys. These questions will also assist with data interpretation and patterning around these focus areas. This will help them adapt and grow in the “new normal.”
The new financial year has always been a great time to reflect and notice gaps in your knowledge of the business. Mystery Shopping and Customer Satisfaction programs are the best way to help you not only answer those questions, but identify unexplored areas. That is why July and August are typically our busiest months for survey design as we try to help as many new clients as possible achieve a deeper understanding of their business.
Here are just a few New Financial Year Resolutions for 20-21 with which we can help:
1. Get a better understanding of your customer’s perspective
Are you filling a need or creating an experience? If it’s the former, great, you have a product or service that people need, but not much leverage against competitors. We can provide you with your customer’s perspective so you can better understand those who do return and those who don’t.
2. Create a WOW factor
All customer experiences should be valued and enjoyable, but there should be a clear difference between your online or takeaway experience and your in-store/dine-in experience. Let us help identify your in-person WOW factor.
3. Embrace Change
Stores and restaurants have had to implement certain hygiene and social distancing requirements. Let us help you keep on track of those changes and perfect them because it looks like they’re here to stay for a while. Heck, the ways stores and restaurants handle these changes could even become a reason customers prefer your business to others!
At Above Benchmark, we admit to being marketing nerds so we are excited about the new challenges coming up and the developing patterns. We see the new financial year as a time to use the new normal to create even better customer experiences. Contact us to see how we can help you realise your New Financial Year Resolutions.
Take action
Here at Above Benchmark, we make Mystery Shopping simple. We help our clients design their ideal customer service experience. Then we have our professional Mystery Shoppers evaluate their customer service so we can compare it to their benchmark.
We live and breathe customer service and have been designing unique Mystery Shopping programs for almost 2 decades.
If you want to grow your business through better service and experiences, contact us today.
Simply call 1300 400 716 and let us help you achieve above your benchmark.
