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The first 15 minutes of your workday can determine the success of your entire trading day. Before the first customer walks through the door, your business has already made decisions about presentation, cleanliness, availability, energy, and professionalism. Customers expect more than just products
After 24 years in the mystery shopping industry, one thing we know for sure is this: no two years ever look the same. Customer expectations change. Businesses change. Technology changes. Even the way shoppers work and communicate has changed dramatically over the years.
When businesses think about customer experience problems, they often focus on obvious service failures. Rude staff, long wait times, incorrect orders, and complaints. But many businesses lose customers for a far less visible reason: friction. Friction is the collection of small frustrations, inconsistencies
If you’re reading this it’s probably because you’ve recently applied to join our Mystery Shopping team and you’re keen to find out what happens next. Perhaps you applied then emailed our team asking why you hadn’t heard back yet. If you have already
Occasionally one of the news programs will run a story on Mystery Shoppers, saying how it’s easy money, quoting three-figure payments and generally making us wonder why Gina Reinhardt bothers with mining when you can get paid to shop. So if it’s not
The festive season is over. The sales rush has slowed. Valentine’s Day is done. The decorations and sale signs are packed away. The start of a new year is the perfect time to pause, reset and look at your business with fresh eyes.
Valentine’s Day is a timely reminder for businesses to show their customers a little extra love. While consumers may associate the day with gifts and romance, smart brands use it as a prompt to reflect on how valued their customers feel all year
One of the most sensitive moments in the customer journey is the refund or return process. After the festive season has come to a close, stores see an influx in returned purchases; these shouldn’t be considered negative experiences, but as an opportunity. While
When business owners first consider implementing a mystery shopping program, they often focus on the cost. But what if that cost is actually an investment, one that pays for itself many times over? That’s the mystery shopping equation. At Above Benchmark, we’ve spent
