News

Occasionally one of the news programs will run a story on Mystery Shoppers, saying how it’s easy money, quoting three-figure payments and generally making us wonder why Gina Reinhardt bothers with mining when you can get paid to shop. So if it’s not

Six months ago, as we moved into a new decade, one of the biggest marketing trends we identified at Above Benchmark was a focus on customer experiences, rather than customer service. More and more businesses were recognising that personalised and authentic interactions with

Mystery Shopping is a dynamic, fast-paced and fun industry, which we love. Unfortunately, it also attracts scammers because it’s primarily arranged online, often involves the outlay of money to a third party, and payments are made direct to the shopper’s bank accounts. So

The key to increasing sales volume is to improve the customer’s experience. It’s impossible for a company to do that without having a strong brand that knows where it’s been, where it wants to go, and how to get there. To achieve that,

Congratulations for thinking about franchising your business, that is the first step. You’re starting with a popular brand that you believe in and want to expand; we’re excited for you and would love to help you achieve your goal! It’s now vital to

As restaurants begin to rebuild their businesses, the advantage great face-to-face customer service gives a business over its competitors has never been more important. How can social distancing, difficult parking, and service delays compare with Netflix, Uber Eats, and saving money? Every time

We speak to so many people in the goods and services industry who know the importance of having a Net Promoter Score, but who are not sure why it’s so important or what it is exactly.  So, what is it exactly? The Net