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The festive season is over. The sales rush has slowed. Valentine’s Day is done. The decorations and sale signs are packed away. The start of a new year is the perfect time to pause, reset and look at your business with fresh eyes.
Valentine’s Day is a timely reminder for businesses to show their customers a little extra love. While consumers may associate the day with gifts and romance, smart brands use it as a prompt to reflect on how valued their customers feel all year
Occasionally one of the news programs will run a story on Mystery Shoppers, saying how it’s easy money, quoting three-figure payments and generally making us wonder why Gina Reinhardt bothers with mining when you can get paid to shop. So if it’s not
One of the most sensitive moments in the customer journey is the refund or return process. After the festive season has come to a close, stores see an influx in returned purchases; these shouldn’t be considered negative experiences, but as an opportunity. While
When business owners first consider implementing a mystery shopping program, they often focus on the cost. But what if that cost is actually an investment, one that pays for itself many times over? That’s the mystery shopping equation. At Above Benchmark, we’ve spent
As the holiday season approaches, it’s the perfect time for businesses to boost customer engagement and sales by promoting gift cards. A well-trained team that confidently promotes gift cards can increase revenue, enhance customer satisfaction, and strengthen brand loyalty. Whether you’re running a
When a potential customer calls your business, that first impression can make all the difference. Every ring is a revenue opportunity, and how your team answers can determine whether it turns into a sale or a missed chance. Whether your phones are answered
In any sales or service environment, one of the most underutilised opportunities is the add-on. Too often mistaken for sales in its pushiest form, the act of suggesting an additional product or service is actually an art. When practiced with the right intent,
When we talk about customer service, the spotlight almost always shines on staff. Baristas, cashiers, waiters, sales assistants, beauty therapists, call centres, all trained to greet us with enthusiasm, answer our questions, solve our problems, and go the extra mile. But there’s another
