News

Everything you need to know about becoming a Mystery Shopper

Occasionally one of the news programs will run a story on Mystery Shoppers, saying how it’s easy money, quoting three figure payments and generally making us wonder why Gina Reinhardt bothers with mining when you can get paid to shop. So if it’s

Your New Financial Year Resolutions

Six months ago, as we moved into a new decade, one of the biggest marketing trends we identified at Above Benchmark was a focus on customer experiences, rather than customer service. More and more businesses were recognising that personalised and authentic interactions with

How to Spot a Mystery Shopping Scam

Mystery Shopping is a dynamic, fast-paced and fun industry, which we love. Unfortunately, it also attracts scammers because it’s primarily arranged online, often involves the outlay of money to a third party, and payments are made direct to the shopper’s bank accounts. So

Why You Need Authentic Brand Ambassadors

The key to increasing sales volume is to improve the customer’s experience. It’s impossible for a company to do that without having a strong brand that knows where it’s been, where it wants to go, and how to get there. To achieve that,

Why you need a Mystery Shopping Program before you franchise

Congratulations for thinking about franchising your business, that is the first step. You’re starting with a popular brand that you believe in and want to expand; we’re excited for you and would love to help you achieve your goal! It’s now vital to

Seven Reasons Every Restaurant Needs a Mystery Shopping Program

As restaurants begin to rebuild their businesses, the advantage great face-to-face customer service gives a business over its competitors has never been more important. How can social distancing, difficult parking, and service delays compare with Netflix, Uber Eats, and saving money? Every time

What is a Net Promoter Score Exactly?

We speak to so many people in the goods and services industry who know the importance of having a Net Promoter Score, but who are not sure why it’s so important or what it is exactly.  So, what is it exactly? The Net

How to get customers to take your Feedback Survey

It’s already well established that if your business relies on consumers, you need to be surveying them to ensure they are happy and will return… often! Customer Satisfaction Surveys enable you to tap into your greatest source of learning: your current customers. Not