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Mystery shopping, also known as secret shopping, is one of the most helpful and versatile business tools for companies who want to enhance their customer’s experiences. For businesses striving to gain or keep a competitive edge by delivering exceptional customer service, adopting a mystery
When you’re building your business, whether it’s your first restaurant, cafe, or a small network of quick service food venues, your focus is naturally on operations, marketing, and getting customers through the door. But there’s one step many new and expanding business owners
EOFY (End of Financial Year) has evolved from a necessary inconvenience into one of Australia’s biggest retail sales events. The EOFY Sales that were once largely driven by businesses clearing inventory and consumers making tax-deductible purchases has become a major shopping period that
The first 15 minutes of your workday can determine the success of your entire trading day. Before the first customer walks through the door, your business has already made decisions about presentation, cleanliness, availability, energy, and professionalism. Customers expect more than just products
After 24 years in the mystery shopping industry, one thing we know for sure is this: no two years ever look the same. Customer expectations change. Businesses change. Technology changes. Even the way shoppers work and communicate has changed dramatically over the years.
When businesses think about customer experience problems, they often focus on obvious service failures. Rude staff, long wait times, incorrect orders, and complaints. But many businesses lose customers for a far less visible reason: friction. Friction is the collection of small frustrations, inconsistencies
If you’re reading this it’s probably because you’ve recently applied to join our Mystery Shopping team and you’re keen to find out what happens next. Perhaps you applied then emailed our team asking why you hadn’t heard back yet. If you have already
Occasionally one of the news programs will run a story on Mystery Shoppers, saying how it’s easy money, quoting three-figure payments and generally making us wonder why Gina Reinhardt bothers with mining when you can get paid to shop. So if it’s not
The festive season is over. The sales rush has slowed. Valentine’s Day is done. The decorations and sale signs are packed away. The start of a new year is the perfect time to pause, reset and look at your business with fresh eyes.
