Mystery Shopping during a pandemic

How Mystery Shopping helps business during the pandemic

Mystery Shopping has long been the gold standard for assessing and building a customer experience strategy in many different types of businesses, from retail to hospitality and even B2B. What you may not have realised is the extent that mystery shopping helps business

EOFY – Ending the Financial Year on a High Note

It seems like just yesterday we at Above Benchmark were celebrating a new calendar year, with new clients and exciting prospects. Now June sees us preparing for another fresh start, EOFY, and the new financial year. Even in our Mystery Shopping industry, which

Planning your Mystery Shopping program

What can you do to make this your company’s year?

What will the new year bring for you? That is a phrase we hear often in January and February, especially this year as everyone is keen to put 2020 behind them. After such bleakness, it’s exciting to think of the months ahead and

Your New Financial Year Resolutions

One of the biggest new marketing trends we identified at Above Benchmark was a focus on customer experiences, rather than customer service. More businesses were recognising that personalised and authentic interactions with their customers created a powerful advantage over their competitors who provided

How to Spot a Mystery Shopping Scam

Mystery Shopping is a dynamic, fast-paced and fun industry, which we love. Unfortunately, it also attracts scammers because it’s primarily arranged online, often involves the outlay of money to a third party, and payments are made direct to the shopper’s bank accounts. So

Why You Need Authentic Brand Ambassadors

Businesses need to improve their customer experience to increase sales volume. They can’t do that without a strong brand that knows where it stands, where it wants to go, and how to get there. To do that, you need your employees to be authentic brand ambassadors.   Previously, the term “brand ambassador“ referred to someone hired by a business to promote its brand. However, the term has now

Why you need a Mystery Shopping Program before you franchise

Congratulations for thinking about franchising your business, that is the first step. You’re starting with a popular brand that you believe in and want to expand; we’re excited for you and would love to help you achieve your goal! It’s now vital to

Restaurant mystery diners secret shopping

Seven Reasons Every Restaurant Needs a Mystery Shopping Program

As restaurants begin to rebuild their businesses, the advantage great face-to-face customer service gives a business over its competitors has never been more important. How can social distancing, difficult parking, and service delays compare with Netflix, Uber Eats, and saving money? Every time

Net Promoter Score

What is a Net Promoter Score Exactly?

We speak to so many people in the goods and services industry who know the importance of having a Net Promoter Score, but who are not sure why it’s so important or what it is exactly.  So, what is it exactly? The Net