News

How to Spot a Mystery Shopping Scam

Mystery Shopping is a dynamic, fast-paced and fun industry, which we love. Unfortunately, it also attracts scammers because it’s primarily arranged online, often involves the outlay of money to a third party, and payments are made direct to the shopper’s bank accounts. So

Mystery Shoppers - How to spot them and how to serve them

Why You Need Authentic Brand Ambassadors

Businesses need to improve their customer experience to increase sales volume. They can’t do that without a strong brand that knows where it stands, where it wants to go, and how to get there. To do that, you need your employees to be authentic brand ambassadors.   Previously, the term “brand ambassador“ referred to someone hired by a business to promote its brand. However, the term has now

Why you need a Mystery Shopping Program before you franchise

Congratulations for thinking about franchising your business, that is the first step. You’re starting with a popular brand that you believe in and want to expand; we’re excited for you and would love to help you achieve your goal! It’s now vital to

Net Promoter Score

What is a Net Promoter Score Exactly?

We speak to so many people in the goods and services industry who know the importance of having a Net Promoter Score, but who are not sure why it’s so important or what it is exactly.  So, what is it exactly? The Net

customer satisfaction surveys

How to get customers to take your Feedback Survey

It’s already well established that if your business relies on consumers, you need to be surveying them to ensure they are happy and will return… often! Customer Satisfaction Surveys enable you to tap into your greatest source of learning: your current customers. Not

Work from home

Work from Home – How to Make it Work

A while back we posted an article about how our team work from home and it was one of our most popular pieces. This was pre-Covid 19 and pre-restrictions, when work from home was for convenience and lifestyle rather than a necessary health