Valentine’s Day is a timely reminder for businesses to show their customers a little extra love. While consumers may associate the day with gifts and romance, smart brands use it as a prompt to reflect on how valued their customers feel all year round.
However, just as you wouldn’t reserve appreciation for loved ones to one day a year, customer appreciation shouldn’t be seasonal either. Consistently positive customer experiences build loyalty, drive word-of-mouth, and ultimately increase revenue.
Here are eight practical, proven ways to show your customers some love year-round, while strengthening engagement and service quality.
1. Start a Conversation
Start conversations with “How is your day going?” and show genuine interest in customers’ lives, preferences, and needs.
2. Personalise Every Interaction
Ask for their name and use it, compliment them, and tailor recommendations. Small personal touches make a big difference.
3. Be Easy to Reach
Make sure your website, email, phone, and social media channels are easy to find and respond promptly when customers get in touch.
4. Acknowledge Reviews
Thank customers publicly for Google and social media reviews. Recognition builds trust and strengthens your local reputation.
5. Share Customer Stories
Highlight your real customers, the ones who are visiting your stores, using your products or services, and providing feedback. Authentic stories build credibility and connection.
6. Send a Thank You Note
It may seem old-fashioned, but a handwritten note sent with a purchase stands out in a digital world and leaves a lasting impression.
7. Reward Loyalty
Run relevant social media giveaways that appeal to your target audience and keep them engaged.
8. Remember Them
Remember names, preferences, past purchases, and acknowledge your regular customers. Feeling recognised is one of the strongest drivers of loyalty.
Make Customer Love Measurable with Mystery Shopping
Ultimately, showing customers some love means making them feel special, through genuine interest, personalised service, availability, appreciation, and consistency.
But how do you know your team is delivering this experience every day?
That’s where Above Benchmark mystery shopping can help.
A customised mystery shopping program provides:
- Honest insights into real customer experiences
- Measurable service benchmarks
- Actionable feedback to improve consistency and engagement
If you’d like to learn how mystery shopping can help you strengthen customer relationships and improve service performance, please contact us at Above Benchmark or give us a call to discuss a tailored solution for your business.
