Mystery Shopping – Why the Bad Rep?

Mystery Shopping is a qualitative and accurate way to assess customer service standards, but its reputation leaves a lot to be desired. In this article we do a mini-reputation audit on Mystery Shopping and explain why it's such a valuable tool.

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Virtual Easter Eggs

A traditional Easter Egg Hunt involves a bunny. This hunt involves a mouse. Try and find some of the hidden (and very funny) online marketing gems.

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