7 Proven Strategies to get Customer Feedback

Customer satisfaction surveys help you understand your customers, leading to a more positive customer experience and increased sales. We look at the top ways you can boost your survey returns and learn more from your customers.

Read More

Mystery Shopping – Why the Bad Rep?

Mystery Shopping is a qualitative and accurate way to assess customer service standards, but its reputation leaves a lot to be desired. In this article we do a mini-reputation audit on Mystery Shopping and explain why it's such a valuable tool.

Read More

Virtual Easter Eggs

A traditional Easter Egg Hunt involves a bunny. This hunt involves a mouse. Try and find some of the hidden (and very funny) online marketing gems.

Read More